No Black Box

Every One Of Our 205 Checks

AI & ChatGPT Visibility 32 checks
01AI engine access8 checks
AI crawler access — GPTBot, ClaudeBot, PerplexityBot, Google-Extended
AI bots blocked by accident in robots.txt
llms.txt readiness for AI engines
Content readable without JavaScript
Server access for AI user-agents (no firewall block)
Page speed for AI crawler timeouts
Structured FAQ & HowTo for answer engines
Clean HTML semantics for extraction
02How AI reads you6 checks
Clear, extractable answers near the top of pages
Question-and-answer formatting AI can quote
FAQ schema for AI answers
Factual, citation-friendly statements
Entity clarity — who you are, what you do, where
Image alt & captions for multimodal AI
03Your AI reputation8 checks
What AI currently says about your business (accuracy)
Your presence in AI answers for key queries
Competitor share-of-voice in AI answers
Brand mentions & citations across the web
Knowledge panel / Wikidata presence
Review presence AI pulls from
Third-party listing accuracy (directories)
Sentiment of AI-generated brand summaries
04Authority signals for AI10 checks
Topic authority & depth on core themes
Author & expertise signals (E-E-A-T)
Consistent name, address & brand across the web
Schema for products, services, reviews
Local relevance for “near me” AI queries
Google Business Profile completeness for AI
NAP consistency across the web
Cited outbound sources & freshness
Definition-style content AI can lift
Statistics & data points AI can cite
On-Page SEO 32 checks
01Titles & meta7 checks
Title tags present on every page
Title length & truncation in results
Duplicate title tags
Primary keyword in the title
Meta descriptions present & unique
Meta description length & click appeal
Open Graph & Twitter social tags
02Headings & structure6 checks
One clear H1 per page
H1 includes the page’s topic
Heading hierarchy (H1–H6) in order
URL readability & keywords
Table of contents / jump links on long pages
Structured data per page type
03Keywords & intent8 checks
Keyword relevance per page vs search intent
Keyword cannibalization (pages competing)
Search intent match (info vs buy)
Keyword in the first 100 words
Related & semantic keyword coverage
Featured-snippet optimization
Answer-target formatting (lists, tables, steps)
People-Also-Ask coverage
04Images & links11 checks
Image alt text present & descriptive
Descriptive image file names
Image dimensions defined (stops layout shift)
Below-the-fold images lazy-loaded
Internal links with descriptive anchors
Anchor-text over-optimization
Outbound links to authoritative sources
Orphaned high-value content
Local landing pages per service/area
Breadcrumb trails on every page
Date & freshness signals on content
Content & Trust 29 checks
01Depth & quality6 checks
Content depth vs your top competitors
Topic coverage gaps
Outdated pages needing a refresh
Thin / low-value pages to merge or remove
Duplicate or near-duplicate content
Originality & unique value
02Trust & expertise (E-E-A-T)8 checks
Experience signals in your content
Author credentials & bios
Authoritativeness — citations & links
Trust pages: about, contact, privacy, terms
Testimonials & case studies present
Fact accuracy & sources
Review & rating display on key pages
Video content & transcripts
03Structure for readers6 checks
Readability (reading level, sentence length)
Scannability — subheads, bullets, short paragraphs
Calls-to-action inside content
Internal links from content to money pages
Supporting images, video & transcripts
Grammar, professionalism & brand voice
04Strategy & coverage9 checks
Content mapped to the buyer journey
Missing topic clusters / pillar pages
FAQ coverage of real customer questions
Helpful-content alignment (Google)
Seasonal vs evergreen balance
Comparison & “best of” query coverage
Plagiarism / uniqueness check
Content-to-keyword alignment per page
Internal duplicate content blocks
Conversions 31 checks
01Calls-to-action8 checks
Clear primary call-to-action per page
CTA visible above the fold
CTA contrast & button design
CTA copy clarity (“Get a quote” vs “Submit”)
Mobile sticky CTA accessibility
Click-to-call & WhatsApp on mobile
Phone number clickable site-wide
Above-the-fold message match to the ad/search
02Forms & friction8 checks
Form length & number of fields
Only necessary fields requested
Form error handling & validation
Number of clicks to convert
Exit points & friction in the funnel
Checkout friction (ecommerce)
Cart abandonment triggers
Guest checkout availability
03Trust at the decision7 checks
Trust signals near CTAs
Social proof & testimonial placement
Star ratings & review counts
Security / payment trust badges
Pricing clarity & transparency
Value proposition clarity in the hero
Navigation path clarity to conversion
04Capture & tracking8 checks
Lead-capture offers (lead magnets)
Live chat / contact options
Honest urgency & scarcity
Thank-you & confirmation pages
Conversion tracking installed (GA4 goals)
Friction points flagged for testing
Trust copy near forms (privacy reassurance)
Multi-step form progress clarity
Speed & Experience 39 checks
01Core Web Vitals & speed10 checks
Largest Contentful Paint (loading speed)
Interaction to Next Paint (responsiveness)
Cumulative Layout Shift (visual stability)
Time to First Byte (server speed)
Total page weight
Render-blocking CSS & JavaScript
Unminified / unused CSS & JS
Third-party script bloat
Critical CSS / above-the-fold priority
Preconnect & preload for key resources
02Images & delivery8 checks
Image compression & next-gen formats (WebP/AVIF)
Responsive image sizing
Lazy loading below the fold
Browser caching
CDN usage
Font loading strategy
HTTP/2 or HTTP/3 delivery
GZIP / Brotli compression
03Mobile & usability10 checks
Mobile responsiveness
Tap-target sizing
Readable font sizes on mobile
No horizontal scroll / overflow
Intrusive pop-ups & interstitials
Navigation & menu clarity
Helpful 404 page
Visual hierarchy & whitespace
Search functionality where needed
Consistent UI & spacing
04Accessibility & security11 checks
Color contrast for readability
Alt text for screen readers
Keyboard navigation & semantic HTML
Malware / blacklist check
Security headers & SSL strength
CMS / plugin updates & hacked-content check
Mixed-content & insecure form warnings
ARIA labels & form accessibility
Spammy outbound links / injected content
Broken layout on older browsers
Touch & gesture usability on mobile
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