
Beauty Salon: Waxing Hair Removal Services.
SEOs Hut Boost My Organic Traffic By 591%. That’s Right—591%!
Over the past 8 months, they’ve helped me boost my organic traffic by 591%. That’s right—591%! This incredible growth has not only brought more clients through my doors but also allowed me to expand my team and even start planning the opening of a new salon in another city here in Arizona.

Service Used
Local SEO & Web Development
Business Location
Tempe, Arizona
Business Industry
Beauty Salon
Client's Goals
Back in January 2023, when Sugar Wax Haven first reached out to us, their website was a simple template and not optimized for search engines. Even though they aimed for high hopes, we clearly understood that without proper strategy and optimization, their business wouldn’t work in this competitive sector.
We quickly resolved a few technical issues that the owner, Chaunacy, needed help with. The outcomes were such that she requested numerous changes to the website in order to improve it further.
Having gone through a whole year, in February 2024, Chaunacy was absolutely ready to propel her company to high levels with a localized SEO campaign of SEOs Hut. We had always intended to bring in more clients to her salon GMB listings by using them to enhance the organic traffic and visibility in local search results.
This case study will showcase our team’s remarkable work behind making a dream come true for a business that was lacking the proper leads.
Our Solutions
In our efforts to revitalize Sugar Wax Haven’s online presence, we came up with an effective SEO strategy that involved spearheading SEO audit, keyword research, on-page SEO, content development, technical updates, backlinks development, and local SEO. Now, let’s break down each of these components.
01. Technical Audit & Fix
SEO audit is a way to look at your website & see what you are doing well and what you could do better.
02. Extensive Research
After the audit, we do extensive research to find the best keywords for your business.
03. GBP Audit & Optimize
After the keyword research is complete, we start the GMB optimization process.
04. Mobile Optimization
After the on-page optimization is complete, we make sure your website is mobile friendly.
05. Content Marketing
After that, we focus on creating compelling content to help drive traffic to your website.
06. Quality Link Building
With the content marketing process, we start building high quality backlinks.
The Result We Achieved
Over the past 8 months, they’ve helped me boost my organic traffic by 591%. That’s right—591%! This incredible growth has not only brought more clients through my doors but also allowed me to expand my team and even start planning the opening of a new salon in another city here in Arizona.
Do You Know The Power of Local SEO?
76% of consumers who search for “near me” visit a business within a day!