Web design case study  ·  Sugar & Wax Haven, Tempe AZ

A salon website built to get booked.

We designed and built a fast, mobile-first WordPress site for this Tempe body sugaring studio. Warm, clean, and made to turn first-time visitors into booked clients. It became the foundation for 591% organic growth.

★★★★★5.0 on Google320+ reviewsCertified esthetician6,000+ clients
2-tap
to book
+591%
organic
Sugar & Wax Haven website designed and built by SEOs Hut
Web Design & DevelopmentWordPressMobile-first bookingConversion-focused+591% organic growth320+ five-star reviewsTempe, Arizona Web Design & DevelopmentWordPressMobile-first bookingConversion-focused+591% organic growth320+ five-star reviewsTempe, Arizona
01 / The build
What we made

A site that feels like the studio, and works like a front desk.

Four decisions did the heavy lifting. Each one aimed at the same thing: a first-time visitor, on a phone, deciding to book.

01

Booking in two taps

Most clients arrive on a phone. We put booking front and center, so a new client can lock an appointment in seconds instead of making a call.

Mobile-first
02

Trust on the first screen

320+ five-star reviews, certified esthetician, and 6,000+ happy clients sit right at the top, exactly where a first-time visitor decides whether to book.

Proof up top
03

Calm, on-brand design

Warm, natural, and clean. The site feels like the studio itself, not a template every other salon is running. It looks like them, because it is.

Custom design
04

Built to be found

Fast, clean WordPress code with SEO-ready foundations baked in from day one. The same site that went on to drive 591% organic growth.

SEO-ready
The result

The site became the foundation for growth.

+591%
Organic traffic growth on the new site
320+
Five-star Google reviews, shown front and center
6,000+
Happy clients booked through the studio

The new site was the foundation. The growth came next.

See the full SEO growth story

"They boosted my organic traffic by 591% in 8 months. I've expanded my team and I'm planning a second salon in Arizona."

Chaunacy Armstrong, Owner of Sugar & Wax Haven
Chaunacy ArmstrongOwner, Sugar & Wax Haven
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