A Google Ads account that spent $755 and closed 261 customers.
No broad match, no guessing. High-intent-only keyword targeting, a tight negative list, and weekly bid and search-term tuning. Here’s exactly what a disciplined account looks like.
Conversion rate
Wanted paid leads. Not more browsers.
Sugar & Wax Haven already had a strong organic presence, but organic takes months to move. They wanted a paid channel that could bring in booked clients now, without burning a small local budget on people who were never going to book.
Here’s exactly what we did.
High-intent-only targeting
Kept the campaign to keywords that signal someone is ready to book, not just researching. No broad match experiments on a small budget.
Tight negative keyword lists
Built out and maintained a negative list to cut off searches that looked relevant but never converted, before they could cost a click.
Weekly bid & search-term tuning
Reviewed the search-term report every week, adjusted bids, and pruned anything wasting spend. Quality Score climbed to 8–10 as a result.
$755 spent. 261 conversions. Math you can use.
Live dashboard screenshot to be added.
$2.89 per conversion. Most local service businesses pay $20–40 or more.
Quality Score of 8–10 across the account’s core keywords.
261 conversions from a $755 budget. No wasted spend on low-intent clicks.
Find out what a tightly-targeted account could do for you.
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