13 Steps To Do Local SEO For Multiple Locations Effectively

13 Steps To Do Local SEO For Multiple Locations Effectively

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Sayed Hasan
SEO Specialist

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Businesses with several locations need to be focused on implementing a strong local SEO strategy to bring in customers and boost their online presence.

Because of customers’ increasing focus on search engines to look for products and services around them, optimizing each location to gain an edge over competitors is imperative. Proper implementation of effective local SEO assists businesses in ranking for keywords and generating traffic footfall to their premises and areas of services.

Here, we will focus on several aspects of local SEO for multiple locations. We will also explain effective methods, including developing individual location pages, consistency in citation, and incorporation of Google maritime businesses to enhance visibility.

What Is Multiple-Location SEO?

Infographic on Multiple-Location SEO and its benefits.

Multiple-location SEO is very important for businesses that seek out clients in several regions or cities.

In case the branches of your company are located in different regions or there is some other component of area diversity, you must also provide website optimization for every single place of focus.

A multiple-location SEO strategy ensures that the business will rank high in the list of local search results regardless of where potential customers are situated.

When multi-level SEO is implemented, it also makes it possible to address certain geographical areas through the website’s appropriate content and targeted keywords.

For example, if a user searches for your business from New York, they will get searches posted from York City. In contrast, a user in Miami will get searches directed to that geographical vicinity.

Multiple-Location SEO

With this strategy, you enhance visibility for your business and generate traffic in different regions, hence targeting a complete audience.

Does Location Affect SEO?

Graphic showing location's impact on SEO performance.

Location affects SEO, particularly in local searches. This is because internet users search based on their physical locations, and search engines aim to provide regionally relevant results. 

Let’s assume you run a bakery in Austin, Texas, and you optimize your site for the keywords’ best bakery in Austin’ your business will pop up when a local searches for known bakeries.

Some elements include geographical details of your business, which should be indicated on your site, and other information like images, which indicate where you serve. 

A case in point is that a legal firm with outreach in several locations can have distinct location pages, such as legal services in Dallas and legal services in Houston, and guarantee that they appear in the markets of the two cities.

The user’s proximity to your business also plays a significant role. Local SEO ensures that business is captured to be in the regional location, increasing the chances of acquiring local clients.

Benefits of Multiple-Location SEO

Infographic showcasing the benefits of multiple-location SEO.

Businesses increasingly employ localized SEO strategies as they grow and penetrate new markets. Below are seven key benefits of multiple-location SEO:

1. Boost Local Search Visibility

One of the most critical elements of multiple-location SEO is the ability to attain enhanced visibility in local searches. When each location is optimized for e-commerce, the probability of the business appearing in searches for the services therein is very high. 

For instance, in the Google search engine, anybody looking for a service within a specific geographical area is more likely to find it quickly. The more location-based pages or content you have, the better your performance. 

Suppose you have a restaurant chain across towns; you will optimize each location’s information so that if someone types “best Italian restaurant in Chicago,” your Chicago branch’s information will appear in the searches.

2. Attracting Customers to Physical Premises

Research shows that customers prefer businesses that offer needed goods or services nearby. 

A multi-location SEO strategy ensures that customers near your locations can quickly locate you online. 

This can help increase footfall as the local residents are more likely to troop into your store when they know they are near it. 

A very important function of LBM optimization is the ability to display important information such as the address, working hours, and directions since GMB optimization is very important in this case. 

Providing accurate and current details for each site makes it easier for clients to locate the business and develop confidence and reliability in the industry.

3. Content for Specific Areas

Customers who love visiting shops in every place have particular habits when it comes to making purchases and also have information-seeking behaviors that differ from those of the other areas. 

With the still-emerging practice of SEO, a cloudy region may provide an opportunity to develop a content strategy for every geographical region.

For instance, people in the Greensboro area might behave very differently from those in Virginia when looking for seasonal merchandise. 

With the help of location-specific copywriting, you will be able to bond well with your clients by meeting their needs.

Such approaches boost rankings and improve the user’s experience, which will likely increase conversion.

4. Higher Positions on Google Maps

High-level visibility on Google Maps is essential for any local business optimization efforts.

Multi-location optimization will assist your business in being well-placed to be listed in Google Maps and increase the chances of your business being found by customers using such an app when looking for local services. 

Google Maps interfaces people with all relevant companies concerning the product or service they seek in a specific location. 

Placing the right keywords and the required service areas and providing the contact details of each location increases the chances of your businesses appearing in these searches. 

This mainly helps businesses such as restaurants, retail shops, or service centers that depend on walk-ins and vicinity.

5. Address Local Competition

Whether or not a brand is firmly positioned at the national or global level, local businesses present a threat in every region. 

Multiple-location SEO helps you go up against local businesses by helping your business be listed with local companies in search results. 

Since many customers tend to buy from local businesses, it is essential to appear in relevant searches to these parameters. 

By targeting specific local terms, building targeted local links, or optimizing online store information, you help make it fair for everyone and increase your chances of having local customers.

6. Enhanced Recognition of the Brand

There have been improvements in the overall brand visibility as the business gets more exposure to several places in multi-location SEO. 

More and more customers are getting acquainted with the said brand since it continuously crops up in various location-based searches. 

The more frequently they come across your business while searching for particular services/products; the more window shoppers are bound to consider your brand as the solution to their problems.

This enhances trust and recognition, which will help grow local and national brand loyalty. In a time when world middle-class consumers’ trust matters, gaining local market brand recognition can be pivotal.

7. Improved User Experience

Providing a smooth, user-centered design is a vital part of the effectiveness of any SEO strategy. Multiple-location SEO enhances businesses by offering valuable resources to the users according to their region. 

Also, it provides directional sources that the user might be looking for in that region. For example, if one potential customer walks into your website searching for your services in their city, they would be glad to see a page with the contact numbers and offerings for that location. 

A well-structured and well-designed website with location-oriented content facilitates users’ searches and helps find users’ needs, optimizing the conversion.

How Do You Do Local SEO For Multiple Locations?

Infographic of 13 steps for local SEO in multiple locations.

Note: Just add the step name on the infographic not any description of those

Multiple-location businesses need local SEO to attract local clients. Effective local SEO techniques include numerous actions to boost your online presence and awareness worldwide. How to do it:

1. Conduct Competitors Research

Knowing your competitors is critical when executing a local SEO strategy that extends to several locations. Such a study helps you determine what differentiates your business and how to adjust to different geographical specifics. Some of the starting arms, like SWOT analysis, will help decide on your current position as a business and areas that can be improved to facilitate expansion. Assess the competition concerning local keywords, backlinks, customer engagement, and others.

Assessment of your rivals and identification of emerging opportunities improves the chances for location-based target marketing, whereby the concentration of customers is higher. This helps you formulate the products and services targeted to those specific audiences to help you stay ahead of the competition in a particular geographical area. This competitive research is the very basis that builds a solid structure on how local SEO will be carried out for all the sites at hand.

2. Avoid the adopting of More than One Domain

It may be an easy feeling that every location should have its Domain. However, there are better options, especially using other location pages under one Domain, which is the best for local SEO. All domains are indexed separately; thus, owning more than two domains would only water down your SEO approach due to dilution across the different sites.

You can position all the sites under one Domain at once instead of creating multiple thin pages for rel=nofollow. The best method is inches for the city, as this creates pages for every state shaped in a subfolder. For instance, a page like “yourdomain.com/locations/new-york” helps search engines locate the geographic aspect without handling too many sites. This helps to enhance the methods of targeting specific territories while improving the possibility of getting better ranks on search results of all the locations occupied by the business.

3. Create Your Special Place Pages

Custom Place Pages are necessary if you wish to achieve adequate local SEO, including creating a Place Page for each location; it is essential in building the pages efficiently. Plan a hierarchy of your location pages to target particular states. You can begin by creating country pages followed by links for state pages and, in turn, the city pages.

The URL, in this case, would be as follows:

https://example.com/state-1/

https://example.com/state-1/city-1

https://example.com/state-1/city-2’

Orderliness and structure of sites, both in terms of web design and content, are of fundamental importance from a search engine perspective and end users. If all your service areas are in one state, separate every city on a different page and show the main body locations page. Such as:

`https://example.com/locations/city-1’

This also enhances the effectiveness, boosting the chances of being searched locally by distant clients. Improving in this organization dimension enhances the client user experience regarding the particular location. It improves the rank of the listings in the search engine specific to that locality. As shown in the example, Thrive Agency is one of the sites that benefitted from this city page, which is a local page type of strategy.

Google Business Profile Listings

4. Create Your Google Business Profile Listings

Setting up a Google Business Profile (GBP) for each of your locations is essential to utilize local SEO successfully. This is important in ensuring that your business is indexed, showing up in local Google Map searches, and increasing visibility in the search results. Once you create a GBP, you can handle all your locations under a single account, thus making it easier to keep information accurate and up to date.

Local Listings in Online Directories

Some businesses with ten or more locations can have bulk location management features where you simultaneously add and manage many places. There is also bulk verification that makes this more streamlined. This carries several benefits, such as maintaining uniformity among the listings of all the branches managed through GMB for better local SD performance.

When potential customers search for your business, they often turn to online directories. To maximize your visibility, it’s crucial to list your business in these directories. Be mindful of the directories you choose and ensure that the information provided is consistent across all your locations. This consistency is key to effective local SEO strategies for each area.

5. Optimize Local Listings in Online Directories

Gaining and managing listings of one’s business in local online directories, including Yelp and Bing Places, is a fundamental approach in multi-location SEO. One begins by securing or creating business listings for the locations and entering all primary information such as address, telephone number, operating hours, and images.

Local Listings in Online Directories

Each online directory must link to a unique page on the relevant local website. This is not just a method; it’s a powerful strategy that increases your authority and gives you more opportunities to come up in the local search results. By understanding and implementing this, you can significantly enhance your online presence and attract more local clientele.

Uniformity is recommended; ensuring that all your directories contain the same business information helps to relieve any misunderstanding about the business and establishes belief. However, this will also boost the enhancement of the local area for business per location in the local query results.

6. Develop Location Based Unique Content

Developing appropriate content based on the targeted area for a website is advisable to gain a good ranking in various geographical zones. In the past, a simple alteration of the city or state name on each page sufficed. 

However, to avoid duplicate content problems, it’s now necessary to write original content for every area. This process, while it may seem complex, is straightforward and manageable.

Location Based Content

Create separate websites for each area, starting with titles, images, headers, and content with native keyword phrases. 

Incorporate pictures of your store or neighborhood and customer testimonials with business information such as hours and types of payments accepted. 

Each service description for the different locations should be enhanced by content revision so users can find it helpful on every visit.

As a bonus, include localized content with case studies, product reviews, or testimonials, as they are beneficial in increasing search visibility. 

Location Based Content

You may consist of ownership bios that provide information about the staff, help build credibility, attach the business to a family, and enhance the community. This is also a step in improving the search optimization of the pages.

In essence, the key to success lies in writing original, locally-targeted copy. This not only enhances the way users interact with the content but also significantly improves the search engine ranking results.

7. Stimulate Client’s Reviews Through Local Platform.

Requesting reviews from users in the regions of interest is important for improving local SEO and attracting more customers. Satisfied clients offer social proof and reinforce the belief of prospective clients that if others the business, it is worth considering opinions; traditional reviews build goodwill.

Client's Reviews

Secondly, reviews can be achieved by submitting a follow-up email or a survey after a purchase asking the client to give their rating. 

Another alternative is the provision of tablets on the premise that offer visitors an opportunity to fill in feedback before exiting. 

The effectiveness of marketing strategies that depend on review generation plus management is because of the willingness to delight prospective clients.

Positive Client's Reviews

Use these reviews on relevant location pages to enhance the site’s local search optimization and build the site’s customer trust. 

Reviews provide a detailed picture of customer satisfaction, guiding the business in improving its customers and attracting more visitors.

8. Work on the Local Link Building

Effective link building involves working hard to build links from local sites. Many link-building services help websites acquire links because they know how critical they are for improving search results by Google and other search engines.

Try to prepare some exciting content for local bloggers’ sites and offer them to publish your articles or buy backlinks.

In addition, you can organize or support local events and send out press releases about any of the significant changes within the company, making it more likely that local publications would include you and provide you with link juice. 

Working with local clubs, companies, or charitable organizations may also lead to helpful link-building.

The acquisition of local backlinks significantly enhances the visibility of your website in local search results, particularly for websites targeting local customers. 

These local connections not only boost your ranking but also increase your business’s local presence, thereby driving more traffic and increasing customer interaction.

9. Be Consistent with Your Citations

Since local search engine optimization (SEO) has become very important, ensuring consistency of the name, address, and phone number (NAP) details across all online media channels is imperative.

Consistency in this information leads to clarity on the part of search engines and customers, which lowers their trust and, in turn, the search rankings. 

Say your website has a business title ‘Green Valley Dental, 300 Oak Street’ while an online business directory spells it out as ‘G Valley Dental, 300 Oak St.’; search engines will have trouble joining the two altogether, depleting your local SEO.

To avoid these situations, make sure that whatever NAP of your business is displayed is the same as on the Google Business Profile, Yelp, your website, Facebook, LinkedIn, and any other platform.

Regularly monitor your listings to look for differences, especially when business operations change, such as location and contact number usage.

Consistent citations across various platforms build trust with search engines, enhancing your business’s online reputation. 

As a result, your site becomes more visible in geolocation-based search queries, improving local search rankings. 

10. Do Not Stuff Keywords for Rankings Improvement

Bad local SEO practices include attempting to rank for target keywords in several locations with uncontrolled keyword overuse. 

The practice of keyword stuffing is counterproductive not only for its polygonal perspective but also because it contravenes the policies established by Google. 

SEO companies are not merely employing inherent skills but using unscrupulous practices to achieve better rankings.

Instead, focus on crafting high-quality, relevant content that naturally incorporates location-specific keywords. 

By steering clear of keyword stuffing and building a reputable online presence, you can establish credibility with both potential customers and search engines. 

11. Implement Schema and Structured Markup

Critical business information, such as a business address and hours, is placed within Schema markup to improve local SEO. More details about this can be found on the structured data website. 

Schema HTML code

Structured data is useful in treating search engine content from more than words, improving what gets displayed on search engine results pages, including rich snippets of how business hours appear on search pages.

Schema and Structured Markup

To achieve successful integration, the structured data sale application or Google’s structured data sale testing application should be used to determine the page’s effectiveness. 

Structured Markup HTML code

When the markup is done correctly, it helps the Google bots to understand and include the business in the local searches more easily. It will help increase the business’s saturation in the local market and overall SEO.

13.Build Your Credibility

When trying to market a local business, seeking your trust would be a priority, especially when competing businesses other than yours are closer to potential clients. 

Aim to convey to possible clients why your offering is the best and not why it is available or the nearest. 

Bring out your strong points, such as excellent customer service, good reviews, and competence in the field, to assure the customers they are getting their money’s worth.

Emphasizing your dependability and the exclusivity of your services will enable you to win prospective customers despite the distance away from them. 

Customers tend to be won over easily as long as their trust is reached, and constructing that assurance will give clients an edge over the competition and have more clientele in the future.

How to Measure the Success of Local SEO for Multiple Locations?Image Description:

Graphic showing location's impact on SEO performance.

A graphical representation showing key metrics and analytics tools for measuring local SEO success across multiple locations.

Knowing how to measure the success of your local SEO campaigns for different locations is important for assessing the efficiency of already implemented strategies and adjusting them based on the metrics obtained. For accurately assessing your local SEO performance, regardless of the specific points, here are five factors to consider for each location:

Monitor the performance of local keywords.

The success of local keywords can portray the SEO results of each location well. Google Search Console and Moz, as well as SEMRush, provide services that track both the keywords and the related cities. 

For each location identifier, select business-specific keywords like “[Your Service] in [City]” and track their page performance for the selected search queries over time.

Through tracking the performance of these queries, search professionals can determine if efforts made towards populating and optimizing the site have played the desired effect by achieving rankings in locations. 

All the gains in terms of the list of picked-up potential in ranking are results of the nyc local SEO strategy employed, and the loss of the potential in ranking may mean that the new potential in ranking elements may be quite low.

Keep An Eye On Your Google Business Profile Insights.

For businesses with multiple locations, your Google Business Profile (GBP) is an invaluable resource that assists in bringing in local customers. GBP includes details about how customers find and interact with the business. You can track metrics such as:

  • The position in which your business was shown in search results.
  • Paid search versus organic search volume
  • Calls, clicks or direction requests initiated by customers.
  • People’s business views on Google Maps or Google Search.

These insights let you determine the visibility and action for every location. If one location drops in search appearances or actions, that may be a sign to enhance that profile or spice it up with additional engaging content.

Monitor The Traffic Using Google Analytics

Another great measurement that helps evaluate the effectiveness of local SEO is Google Analytics. Having created personalized reports or segments for the landing pages of each location, you will be able to tell which landing pages have much organic traffic. You would want to understand:

  • Organic traffic volume: The overall number of internet users that land on your website via an organic search and go to a location page.
  • Bounce rates: Staring at bounce rate colours means that content is failing, and users do not seem to be finding what they were looking for; therefore, there is an urgent need for improvement.
  • Conversion rates: Assess the percentage of visitors who take any desired action for that region, like booking an appointment and Calling the location.
  • These aspects provide a more comprehensive interpretation of several locations’ efficiency and efficiency of some sections.

Examine Local Backlinks

To achieve effectiveness in SEO, some require backlinks; others require locally relative backlinks. You can use Ahrefs or Moz tools, which help you separate the backlinks unique to every location’s pages. Local links from local newspapers, blogs or organizations increase your authority in that geographical area.

Counting the number and evaluating the quality of local backlinks will assist in defining the effectiveness of your work on local link building. If some of your target regions appear weaker in rank, then more authoritative links within that area should be sought.

Manage Reviews and Reputation

Reviews go hand in hand with Local SEO. When trying to improve the ranking of a local business, search engines take the reviews into account, and customers take the reviews into account when seeking services. Reviews should be searched, for example, on Google Business Profile, Yelp and other industry reviews.

Examine how the volumes and the sentiments of reviews change when reviewing every location. Ask all happy customers to review your services and be active in addressing any negative reviews to emphasize customer service. A solid amount of positive reviews should indicate a good, clean reputation, increasing the benefit of the SEO.

Track Local Conversions

Ultimately, effectiveness in implementing any SEO strategy will be evaluated according to the number of visitors and the probability that they will become customers. Monitor local conversions such as calls, form submissions, or visits made in connection to your website. You can set individual targets in Google Analytics for each place so that you can track the conversions.

Also, local SEO phone call conversions should be evaluated as well. You can do this by looking at the number of telephone calls generated by local SEO and giving each branch a different call tracking number. 

Final Discussion

When strategizing for expansion, companies must implement local SEO for multiple locations and attract locals from different regions. 

After analyzing how each area is targeted with specific rankings, integrations, and Google Business Profile setups, they can also effectively enhance a brand’s authority through local searches. 

Some important items include creating multi-location pages where local backlinks and customer reviews from a particular area are captured to build credibility and authority. 

As your business enterprise develops, it is important to regularly measure the impact of local search optimization in terms of traffic, rankings, engagement and sustainability of the presence so that the strategy does not become ineffective and more locally focused across all locations managed by the admin.

FAQs

1. How long does it take to see results from local SEO for multiple locations?

Local SEO can take anywhere from 3 to 6 months to show significant results, depending on factors such as the competitiveness of your market, the quality of your optimization efforts, and how well your website is already performing. Focus on consistent updates, link building, and gathering customer reviews for faster outcomes.

2. Can local SEO be effective for service-area businesses without physical locations?

Yes, local SEO can still be effective for service-area businesses. Instead of using a physical address, these businesses can optimize their Google Business Profile by setting service areas and using location-based keywords. It’s also important to create specific landing pages targeting the areas served.

3. Should I create separate websites for each location?

No, using one domain with distinct landing pages for each location is best. Separate websites can dilute your SEO efforts and make it harder for Google to rank your content. One website allows you to focus on creating high-quality content and optimizing a single domain more effectively.

4. What should I avoid when implementing local SEO for multiple locations?

Avoid keyword stuffing, duplicating content across location pages, and inconsistent NAP (name, address, phone number) information across the web. These can negatively impact your local SEO efforts and lead to penalties from search engines.

5. How important are reviews for local SEO?

Reviews play a critical role in local SEO. Positive reviews help build trust, attract customers, and boost rankings in local search results. Consistently encourage customers to leave reviews for each location.

6. Can social media impact local SEO for multiple locations?

Yes, social media can support your local SEO efforts. Regularly posting location-specific updates and engaging with local audiences can drive traffic and help build brand awareness in each targeted area.

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