:root{–brand-50:#EEF5FE;–brand-100:#DDEAFC;–brand-200:#BAD5F9;–brand-300:#8FB9F5;–brand-500:#3E95FB;–brand-600:#2B7DE0;–brand-700:#1F6FD0;–brand-800:#1A4F9E;–brand-900:#11377C;–brand:var(–brand-500);–brand-dark:var(–brand-700);–navy-500:#29415E;–navy-700:#162639;–navy-800:#0F1F36;–navy-900:#0A1628;–navy-deep:var(–navy-800);–slate-100:#F1F5F9;–slate-200:#E4EBF3;–slate-300:#CBD5E1;–slate-500:#64748B;–slate-600:#475569;–rose-400:#FB7185;–rose-500:#EC4899;–peach-500:#F97066;–burgundy:#9F1239;–warn-red:#DC2626;–success:#10B981;–warning:#F59E0B;–danger:#EF4444;–star:#FFC24B;–bg:#FFFFFF;–bg-2:#F8FAFC;–bg-tint:#EEF5FE;–line:rgba(15,23,42,.08);–line-strong:rgba(15,23,42,.14);–ink-1:#0F1F36;–ink-2:#1F344C;–ink-3:#475569;–grad-brand:linear-gradient(135deg,#3E95FB 0%,#1F6FD0 100%);–grad-brand-rose:linear-gradient(135deg,#3E95FB 0%,#7C3AED 50%,#EC4899 100%);–grad-dark:linear-gradient(135deg,#122340 0%,#0C1828 55%,#08111E 100%);–grad-aurora:linear-gradient(135deg,#3E95FB 0%,#8B5CF6 35%,#EC4899 70%,#3E95FB 100%);–grad-light:linear-gradient(135deg,#F4F8FE 0%,#FFFFFF 45%,#EAF2FE 100%);–radius-md:12px;–radius-lg:18px;–radius-xl:24px;–t:.25s cubic-bezier(.2,.8,.2,1);–t-slow:.55s cubic-bezier(.2,.8,.2,1);–font-display:’Outfit’,system-ui,-apple-system,sans-serif;–font-body:’Inter’,system-ui,-apple-system,sans-serif;–font-mono:’JetBrains Mono’,ui-monospace,monospace}
*{box-sizing:border-box}
.gads-cs{font-family:var(–font-body);color:var(–ink-2);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
.gads-cs img{max-width:100%;display:block}
.gads-cs a{color:inherit}
.gads-cs .wrap{width:100%;max-width:1140px;margin:0 auto;padding:0 32px}
@media(max-width:560px){.gads-cs .wrap{padding:0 20px}}
.gads-cs .eyebrow{display:inline-flex;align-items:center;gap:10px;font-family:var(–font-display);font-weight:800;font-size:12.5px;letter-spacing:.18em;color:var(–navy-deep);text-transform:uppercase;line-height:1}
.gads-cs .eyebrow-dot{width:7px;height:7px;border-radius:50%;background:var(–brand);box-shadow:0 0 0 4px rgba(62,149,251,.18);flex-shrink:0;animation:gads-pulse 2.4s infinite}
@keyframes gads-pulse{0%,100%{box-shadow:0 0 0 4px rgba(62,149,251,.18)}50%{box-shadow:0 0 0 7px rgba(62,149,251,.08)}}
.gads-cs .result-num{display:inline-flex;align-items:center;gap:10px;font-family:var(–font-display);font-weight:800;font-size:12.5px;letter-spacing:.14em;color:var(–brand-dark);text-transform:uppercase}
.gads-cs .italic-g{font-style:italic;background:linear-gradient(135deg,var(–rose-500),var(–brand-700));-webkit-background-clip:text;background-clip:text;color:transparent;padding:.04em .12em .14em 0;margin:-.02em -.04em -.10em 0;display:inline-block;line-height:1.15}
.gads-cs .orb{position:absolute;border-radius:50%;filter:blur(70px);pointer-events:none}
.gads-cs .orb.rose{background:radial-gradient(circle,rgba(236,72,153,.30),transparent 65%);animation:gads-float1 26s ease-in-out infinite}
.gads-cs .orb.brand{background:radial-gradient(circle,rgba(62,149,251,.42),transparent 65%);animation:gads-float2 30s ease-in-out infinite}
@keyframes gads-float1{0%,100%{transform:translate(0,0)}50%{transform:translate(24px,-18px)}}
@keyframes gads-float2{0%,100%{transform:translate(0,0)}50%{transform:translate(-20px,16px)}}
.gads-cs .btn{display:inline-flex;align-items:center;gap:9px;font-family:var(–font-display);font-weight:700;font-size:15px;padding:14px 26px;border-radius:13px;transition:var(–t);cursor:pointer;border:none;text-decoration:none}
.gads-cs .btn svg{width:15px;height:15px;transition:var(–t)}
.gads-cs .btn-primary{background:var(–grad-brand);color:#fff;box-shadow:0 14px 30px -10px rgba(62,149,251,.55)}
.gads-cs .btn-primary:hover{transform:translateY(-2px);box-shadow:0 20px 42px -12px rgba(62,149,251,.65)}
.gads-cs .btn-primary:hover svg{transform:translateX(3px)}
.gads-cs .btn-ghost{background:#fff;border:1.5px solid var(–line-strong);color:var(–navy-deep)}
.gads-cs .btn-ghost:hover{border-color:var(–brand);color:var(–brand-dark);transform:translateY(-2px)}
/* Hero */
.gads-hero{position:relative;background:var(–grad-light);padding:76px 0 64px;overflow:hidden;text-align:center}
.gads-hero .hero-in{position:relative;z-index:1;max-width:760px;margin:0 auto}
.gads-hero .client-tag{display:inline-flex;align-items:center;gap:8px;font-family:var(–font-display);font-weight:700;font-size:12.5px;color:var(–ink-3);background:#fff;border:1px solid var(–line-strong);border-radius:999px;padding:7px 15px;margin-bottom:18px}
.gads-hero h2{font-family:var(–font-display);font-weight:900;font-size:clamp(34px,4.4vw,52px);line-height:1.08;letter-spacing:-.034em;color:var(–navy-deep);margin:16px 0 0}
.gads-hero .lede{font-size:17px;line-height:1.6;color:var(–ink-2);max-width:600px;margin:20px auto 0}
.gads-hero .lede strong{color:var(–navy-deep);font-weight:700}
.gads-hero .hero-stat{margin:36px auto 0;display:inline-block}
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.gads-hero .hero-ctas{display:flex;gap:12px;justify-content:center;margin-top:34px;flex-wrap:wrap}
/* Challenge */
.gads-challenge{padding:72px 0;background:#fff}
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.gads-challenge h2{font-family:var(–font-display);font-weight:800;font-size:clamp(26px,3.2vw,38px);line-height:1.1;letter-spacing:-.028em;color:var(–navy-deep);margin-top:16px}
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.gads-approach .agrid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
@media(max-width:820px){.gads-approach .agrid{grid-template-columns:1fr}}
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/* Result */
.gads-result{position:relative;padding:80px 0;background:var(–grad-light);overflow:hidden}
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@media(max-width:820px){.gads-result .rgrid{grid-template-columns:1fr}}
.gads-result .rstats{background:#fff;border:1px solid var(–line-strong);border-radius:var(–radius-xl);padding:34px;box-shadow:0 30px 60px -30px rgba(15,31,54,.16)}
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.gads-result .rstat b{display:block;font-family:var(–font-display);font-weight:900;font-size:28px;letter-spacing:-.02em;color:var(–navy-deep);line-height:1;font-variant-numeric:tabular-nums}
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.gads-result .rstat span{display:block;font-size:11px;color:var(–ink-3);font-weight:600;letter-spacing:.05em;text-transform:uppercase;margin-top:6px}
.gads-result .rchecks{display:flex;flex-direction:column;gap:16px}
.gads-result .rcheck{display:flex;align-items:flex-start;gap:12px}
.gads-result .rcheck svg{width:19px;height:19px;color:var(–success);flex-shrink:0;margin-top:2px}
.gads-result .rcheck p{font-size:14.5px;line-height:1.55;color:var(–ink-2)}
.gads-result .rcheck p b{color:var(–navy-deep);font-weight:700}
.gads-result .screenshot-note{margin-top:6px;font-size:12px;font-style:italic;color:var(–ink-3)}
/* CTA */
.gads-cta{padding:76px 0;background:var(–grad-light);position:relative;overflow:hidden;text-align:center}
.gads-cta .cta-in{position:relative;z-index:1;max-width:600px;margin:0 auto}
.gads-cta h2{font-family:var(–font-display);font-weight:800;font-size:clamp(26px,3.4vw,38px);line-height:1.12;letter-spacing:-.028em;color:var(–navy-deep)}
.gads-cta p{font-size:15.5px;color:var(–ink-3);margin:14px 0 0}
.gads-cta .hero-ctas{margin-top:28px}
A Google Ads account that spent $755 and closed 261 customers.
No broad match, no guessing. High-intent-only keyword targeting, a tight negative list, and weekly bid and search-term tuning. Here’s exactly what a disciplined account looks like.
Conversion rate
Wanted paid leads. Not more browsers.
Sugar & Wax Haven already had a strong organic presence, but organic takes months to move. They wanted a paid channel that could bring in booked clients now, without burning a small local budget on people who were never going to book.
Here’s exactly what we did.
High-intent-only targeting
Kept the campaign to keywords that signal someone is ready to book, not just researching. No broad match experiments on a small budget.
Tight negative keyword lists
Built out and maintained a negative list to cut off searches that looked relevant but never converted, before they could cost a click.
Weekly bid & search-term tuning
Reviewed the search-term report every week, adjusted bids, and pruned anything wasting spend. Quality Score climbed to 8–10 as a result.
$755 spent. 261 conversions. Math you can use.
Live dashboard screenshot to be added.
$2.89 per conversion. Most local service businesses pay $20–40 or more.
Quality Score of 8–10 across the account’s core keywords.
261 conversions from a $755 budget. No wasted spend on low-intent clicks.
Find out what a tightly-targeted account could do for you.
Free Google Ads account review. No obligation, just the real numbers.
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var FD_AJAX=’https://seoshut.com/wp-admin/admin-ajax.php’;var fdSent=false;
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