Free SEO tools/AI Citation Gap Finder
Updated 26 Oct 2026Free AI Citation Gap Finder
See which websites ChatGPT, Gemini, Perplexity, Claude and Google AI Mode cite when they recommend your rivals, and which of those pages name them but not you. Your outreach list, with one action for each. No signup.
The result
Why does AI pick your competitor?
This free AI citation gap finder shows the web pages ChatGPT, Gemini, Perplexity, Claude and Google AI Mode cite when they answer a buyer’s question about what you sell, and which of those pages name your competitors but not you. That list is your outreach plan, with one action for each page.
AI assistants build their answers from pages like these. Google says its AI features show what is being said about products and services across the web, including in blogs, videos and forum discussions (Google). If those pages name your rivals and not you, AI tends to do the same.
A real report for Allbirds, for “sustainable shoes” in the US: 8 of the cited pages name Veja, Cariuma or Thousand Fell and not Allbirds.
How to use it
How to find your AI citation gaps
Five steps, about a minute.
- 1Type your website
For example allbirds.com. We read your homepage and fill in your brand name and what you sell.
- 2Check what you sell
In a buyer’s words and without your brand: sustainable shoes, crm software, boiler repair.
- 3Add up to 3 competitors
Optional. Leave it empty and we use the brands the AI answers named most.
- 4Press Find my citation gaps
We ask five AI assistants live, collect every page they cite, then open each page. It takes about 30 to 60 seconds.
- 5Work down the list
Start at the top: the pages cited most often, each with what to do.
Your report, explained
What each part of the report means
The top tells you where you stand in two seconds. Numbered below.
123456- 1Result
How many cited pages name your rivals and not you. Those are your gaps.
- 2Cited pages that name you
Of the pages we read, how many mention you. Red: rivals only. Green: you. Grey: neither, or could not be read.
- 3One tag per check
How many pages we could read, how many already name you, and how often the answers named you.
- 4Fix and Improve
The first page to work on and what to do, and the kind of site most gaps are on.
- 5Gap sources
The number of pages in your outreach list.
- 6Rival on most cited pages
The competitor that appears on the most pages AI relies on.
Below the summary:
- Part 1: your outreach listEvery gap page, most cited first: the page, the kind of site, which rivals it names, how many answers cited it, and one action.
- Part 2: who wins the cited pagesYou and each competitor: on how many cited pages, how many gaps, and how many AI answers named them.
- Part 3: every cited pageAll the pages the answers cited, marked Names you, Rivals only, Names neither or Not readable.
Close the gaps
What to do with each gap page
One action per kind of site, the same ones the report gives you.
| Kind of page | Action | How |
|---|---|---|
| Review site or directory | Get listed | Claim or create your listing, fill it in fully, then ask happy customers to review you there. |
| Publisher, magazine or list article | Pitch the author | Email the writer or editor with facts they can check: what you make, prices, proof. Ask to be considered next time they update the list. |
| Forum or social thread | Join the thread | Answer the question honestly, say you are the business, and help. Never post fake reviews or pretend to be a customer. |
| Shop or marketplace | Get stocked | List your product or service there, so the page can include you. |
| A rival’s own page | Publish a comparison | Write a fair comparison page on your own site that answers the same question. |
| Blog or niche site | Ask to be included | Send the owner a short, factual note on why you belong in the article. |
No shortcuts
Google says seeking inauthentic mentions across the web “isn’t as helpful as it might seem” (Google). Earn the mention with something true and useful; paid or fake mentions can hurt you.
Want us to work the list for you?
Our team does AI search, digital PR and SEO work every day for businesses in the US and UK.
How it works
How the citation gap finder works
Four steps, all live, nothing estimated.
- 1Ask the AI assistants
ChatGPT, Gemini, Perplexity and Claude, each with web search on, and Google AI Mode, answer three buyer questions about what you sell. The questions never contain your brand. (OpenAI, Perplexity, Anthropic)
- 2Collect every cited page
We keep each page an answer linked to, and count how many answers cited it. (Google)
- 3Read each page
We open up to 30 of the most cited pages and look for your brand and each competitor in the page’s own text.
- 4Mark the gaps
A page that names a competitor and not you is a gap. Pages we cannot read use what the answers that cited them said.
The pages are the ones AI really used today, not a list of popular sites. That matters because answers vary: in a SparkToro study, AIs gave the same brand list less than 1 time in 100 (SparkToro). Pages that are cited again and again are the ones worth your time.
Bing Webmaster Tools now shows how often your own content is cited in Copilot and Bing AI answers (Microsoft Bing). It does not show the other pages that are cited instead of you; this report does.
Limits
What this tool can’t do
Clear limits, so you know what the result is and what it isn’t.
Use it to
- See the pages AI cites when it recommends your rivals
- Find the cited pages that name rivals and not you
- Get one action for each page
- See which competitor is on the most cited pages
- Check which cited pages already name you
- Share the link or save it as a PDF
It won’t
- A snapshot. AI answers and their sources change between runs. Run it again later to see what changed.
- Three questions. We ask three buyer questions, so other questions may cite other pages.
- Up to 30 pages. We read the 30 most cited pages. Less cited pages are not checked.
- Text only. Names that only appear in images, or text loaded later by scripts, are missed. Some sites block automated visits.
- Name matching. A page counts as naming a brand when the name appears in its text, so a passing mention counts the same as a recommendation.
- Limited checks. It uses one of your 2 free AI checks a day, because each one asks five assistants live.
FAQs
FAQs
What is an AI citation gap?
A page that AI assistants cite when answering a question about your market, that names your competitors but not you. AI repeats what these pages say, so each gap is a reason it picks a rival.
Why does AI recommend my competitor instead of me?
Usually because the review sites, articles and forums it relies on mention them and not you. This report lists those pages, ranked by how often AI cited them, with what to do on each one.
Which websites does AI cite most?
It depends on the market. For most products it is review sites, list articles and magazines, forums and marketplaces. Part 3 of the report shows the exact pages for your category today.
Is the AI citation gap finder free?
Yes. No signup, email or card. It uses one of your 2 free AI checks a day, and reuses the same answers for 24 hours.
Which AI assistants does it check?
ChatGPT, Gemini, Perplexity and Claude, each with web search on, and Google AI Mode. Each answers three buyer questions about what you sell.
Do I have to enter competitors?
No. Leave the box empty and we use the brands the AI answers named most. Add up to 3 if you want to check specific rivals.
How do I get mentioned on these pages?
It depends on the site: get listed on review sites, pitch the authors of list articles with facts, answer forum threads honestly as the business, and ask niche sites to include you. Never buy or fake mentions.
How is this different from the AI Visibility Checker?
The checker shows whether AI names you and every answer word for word. The gap finder goes one step further: it opens the pages those answers cited and finds the ones that name rivals and not you.
Why does a page show as Not readable?
Some sites block automated visits or load too slowly. For those pages we use what the AI answers that cited them said, and the report marks it.
How often should I check?
After you have worked through the list, run it again in a few weeks. To watch how often AI names you each week, use the AI Visibility Tracker.
Sources
- Google Search CentralOptimizing for generative AI search
- Google Search CentralAI features and your website
- OpenAI Help CenterSearching the web with ChatGPT
- Perplexity Help CenterHow does Perplexity work?
- AnthropicClaude web search
- SparkToroAIs are highly inconsistent when recommending brands
- Microsoft BingAI Performance in Bing Webmaster Tools
More free tools
More free AI search tools
Find the gaps here; check and track the result with these.