Free SEO tools/Local Citation Finder
Updated 25 Oct 2026Local Citation Finder
Find where your business is listed online, with a link to every listing we find, and the free sites to add next. US and UK, no signup.
The report
Where is your business listed?
This free local citation finder finds your business on Google Maps, then searches Google for a real listing page on up to 16 directories, such as Facebook, Yelp, Yellow Pages, BBB, Yell and Thomson Local. Every listing we find comes with its link. No signup, no email.
A citation is any mention of your business name, address and phone number online. The report opens with one plain answer, how many sites have a listing for you, with the main sites marked green or amber and one line on what to add first.
Then you see other sites that name you, and the sites to get listed on next, in order, with a link to each sign-up page.
A live check of Bettys Café Tea Rooms, Harrogate: found on Google Maps, Facebook and Tripadvisor.
How to use it
How to find your citations
Three boxes and one button.
- 1Type your business name
Use the name on your Google Business Profile, for example Joe’s Plumbing. You can also paste a Google Place ID.
- 2Add your town or postcode
It helps us pick the right listing on Google Maps and tells us which town to look for on each directory.
- 3Choose the United States or the United Kingdom
Each country gets its own directories. Trades and places to eat or stay get extra sites for their category.
- 4Press Find my listings
We search Google for each site. It takes 15 to 40 seconds the first time, and the result is saved for 30 days.
- 5Pick yours if the match is wrong
If Google shows another business first, choose yours under Not this business? and the scan runs again.
Your report, explained
What each part of the report means
Part 1 lists every site with its result. Here it is, numbered.
123456- 1Sites with a listing
How many of the sites we checked show a listing page for you in Google, out of the total for your country and category.
- 2Your Google listing
Whether we matched you on Google Maps, the name we searched with and your Google category. That category decides the extra sites.
- 3Check these by hand
Apple Business, Foursquare and Bing Places keep most listings inside their own apps, so open each one and check it yourself.
- 4The listing link
The exact page we found, so you can open it, claim it and check the details match your Google profile.
- 5Status
Found, To confirm (a page that may be another business or branch), Not found, or Not checked when the search itself failed.
- 6Not found
Google showed no listing page for you on that site. It usually, but not always, means there is none.
Labels:
Coverage
Features
- A link to every listingEach Found row links to the page itself, so you can check it rather than trust a score.
- Honest resultsA failed search shows as Not checked, never as missing. A page that may be someone else is marked To confirm.
- Sites for your categoryTrades get Angi and Houzz in the US, or Checkatrade, TrustATrader and Houzz in the UK. Places to eat or stay get Tripadvisor.
- Other sites that name youNews, guides, associations and supplier pages that mention you in the top 30 Google results.
- What to add next, in orderMain sites first, with a link to each sign-up page and a free label only where the site itself says so.
- Share link and one-page PDFCopy a link to the report, or save it as a one-page PDF for a client or your records.
United States: Google Business Profile, Facebook, Yelp, Yellow Pages, BBB, LinkedIn, Trustpilot, Nextdoor, MapQuest, Manta, MerchantCircle, ChamberofCommerce.com, Hotfrog, Brownbook. United Kingdom: Google Business Profile, Facebook, Yelp, Yell, Thomson Local, LinkedIn, Trustpilot, Nextdoor, MapQuest, FreeIndex, Hotfrog, Brownbook.
What matters
Do citations still matter?
Yes, but less for the map and more for AI answers.
For Google Maps
Google ranks local results by relevance, distance and prominence, and says prominence is based on info like how many websites link to your business and how many reviews you have (Google Business Profile Help). In Whitespark’s 2026 survey of 47 local search experts, citations carried 6% of the weight for the map pack and 7% for local organic results (Whitespark).
For AI answers and customers
The same survey gave citations 13% for AI search visibility, and said “3 of the top 5 AI Search visibility factors are citation factors” (Whitespark). In BrightLocal’s 2023 survey of 1,138 US consumers, 62% said they would avoid a business if they found incorrect information online (BrightLocal).
| This tool | Free scans from listing companies | Paid citation trackers | |
|---|---|---|---|
| What you type | Name, town and country | Often a phone number and email as well | An account, then your business details |
| What you get | A link to every listing found | Often a score, or a report sent by email | Full tracking and reports |
| If a check fails | Shown as Not checked | Sometimes counted as missing | Varies |
| Cost | Free, 5 scans a day | Free scan, paid service after | Monthly plans |
| Best for | A quick, honest list of where you stand | Starting a paid listings service | Agencies managing many locations |
Google’s own rule for your listing: “Your name should reflect your business’s real-world name, as used consistently on your storefront, website, stationery, and as known to customers” (Google). Use the same name, address and phone on every citation.
Limits
What this tool can’t do
Knowing the limits helps you trust what it does find.
Use it to
- See which main directories already list you, with the link
- Spot pages that may be an old listing, another branch or someone else
- Find other sites that already name you
- Get a short, ordered list of where to get listed next
- Share a dated report with a client or your team
It won’t
- No details check. It shows that a listing exists. It does not read the name, address and phone on each one; use the NAP Consistency Checker for your own site.
- Only what Google shows. A listing Google has not indexed shows as Not found, even if it exists.
- Apple, Foursquare and Bing by hand. Their listings mostly live inside their apps, so check them yourself.
- No submissions. It does not create or edit listings for you.
- A snapshot. The result is saved for 30 days, so a listing you add today shows up after that.
- No promises. Google says there is no way to request or pay for a better local ranking (Google).
Next steps
What to do with your result
Wrong details cost customers. In BrightLocal’s 2021 survey of 1,141 US consumers, 85% had found incorrect or incomplete information on a business listing in the past year, and 63% said finding it would stop them choosing that business (BrightLocal).
Trust fell most when the phone number (66%) or the address (60%) was wrong or inconsistent across listings. Fix a wrong listing before you add new ones.
US consumers and wrong listings
Source: BrightLocal, 1,141 US consumers, August 2021.
Your next step, by result
Open each listing and check the name, address and phone match your Google profile word for word. Claim it so you can fix it later.
Open the page. If it is an old address or a duplicate of you, claim it and correct it or ask the site to merge it. If it is another business, ignore it.
Add yourself, starting with the main sites at the top of part 3. Copy your details from the Google profile exactly.
The search failed this time. Try again later, or open the site and search for your name.
Create or claim your free Google Business Profile first. Every other listing should match it.
Local news, a trade association or a supplier’s stockist page are good places to be named. AI assistants read these too.
Want your listings built and cleaned up for you?
Our team builds and fixes citations for local businesses in the US and UK every week.
FAQs
FAQs
What is a local citation?
A local citation is any online mention of your business name, address and phone number, such as a Yelp page, a Yell listing or a Facebook page. Moz defines it the same way. Citations help customers find you and help search engines and AI assistants confirm where you are and what you do.
How do I find my business citations for free?
Type your business name, your town or postcode and your country into the tool above, then press Find my listings. It finds you on Google Maps, searches Google for a listing page on each directory, and links to every one it finds. There is no signup and no email.
Is this citation finder free?
Yes. It is free with no signup, no email and no phone number. Each visitor gets 5 new scans a day, and a scan of the same business is saved for 30 days, so checking it again that month is instant.
Which directories does it check?
Up to 16, depending on your country and category: Google Business Profile, Facebook, Yelp, Yellow Pages, BBB, Yell, Thomson Local, LinkedIn, Trustpilot, Nextdoor, MapQuest, Manta, MerchantCircle, ChamberofCommerce.com, FreeIndex, Hotfrog and Brownbook, plus Angi, Houzz, Checkatrade, TrustATrader or Tripadvisor for trades and hospitality.
Why does it say not found when I have a listing?
We search Google for each site, so a listing Google has not indexed, or one under a different name, shows as Not found. Open the site and search for yourself. If your listing uses an old name, update it so it matches your Google profile.
What does To confirm mean?
We found a page with your name on that site, but it is in another town or does not open with your business name. It may be an old listing, another branch or a different business. Open it before you claim or correct it.
Why are Apple, Foursquare and Bing checked by hand?
Their listings mostly live inside their own apps and maps, so Google rarely shows them as pages. Apple Business and Bing Places are both free. If Google does show your Apple Maps page, the report marks it Seen in Google.
Do citations still help local SEO?
Yes, though less than before for the map pack. In Whitespark’s 2026 expert survey, citations carried 6% of the weight for the map pack and 13% for AI search visibility. Google says prominence is based partly on how many websites link to your business.
How many citations does a local business need?
There is no fixed number. In BrightLocal’s 2018 study of 122,125 businesses, those ranked in the top three averaged 85 citations. Start with the main sites for your country, make every listing match, then add sites for your category and town.
Should I pay for a listings service?
Only if you manage many locations or have no time. Some paid services keep listings only while you pay. You can claim the main sites yourself for free, using the order in part 3 of the report and the details from your Google profile.
Sources
- Google Business Profile HelpHow local results are ranked: relevance, distance, prominence
- Google Business Profile HelpGuidelines for representing your business on Google
- WhitesparkLocal Search Ranking Factors, 2026 edition (Nov 2025)
- BrightLocalSEO Citations Study (2018)
- BrightLocalBusiness Listings Trust Report (2021)
- BrightLocalLocal Business Discovery & Trust Report (2023)
- MozWhat is a local citation?
- Apple NewsroomIntroducing Apple Business (Mar 2026)
- Bing BlogThe new Bing Places for Business (Oct 2025)
- BrightLocalWhat data aggregators are (updated Jul 2026)
More free tools
More free SEO tools
Once you know where you are listed, these show what to fix next.
Read the guides: what local SEO gets you: 37% of local results are directories, why listings count more in AI answers, the 4-week local SEO plan for small businesses, local SEO for multiple locations, step by step, Local SEO citations: what they are and how to build them.