Free SEO tools/Keyword Rank Checker

Updated 12 Oct 2026

Keyword Rank Checker

See exactly where you rank on Google for any keyword: organic position, map pack and AI Overview, from any city, on desktop or mobile.

Device

The report

See where you rank, and why

This free keyword rank checker shows where a website ranks on Google for a keyword: the organic position, the page that ranks, whether it is in the local map pack, and whether an AI Overview links to it. Pick a country or city and a device, and the answer comes back in seconds. No signup.

Each check is a live Google search from the place and device you choose, logged out and with no history, so your own browsing never shapes the result.

Check your own site, one page, or a competitor. It is built for local businesses and for anyone who wants an honest answer to where do I rank?

Report summary strip: best position #1, 1 of 1 keywords on page 1, in the map pack, AI Overview not shown

A live check for emergency plumber leeds from Leeds, desktop: #1 organic and #1 in the map pack.

Position detail: #1 on page 1, the ranking page, organic #1, #1 in the 3-pack, AI Overview not shown, and the map pack listing

How to use it

How to check your Google ranking

It takes about a minute, in five steps.

  1. 1
    Type your keyword

    Write it the way a customer would search, for example emergency plumber leeds. Use Add another keyword for up to three.

  2. 2
    Enter your website

    A domain such as yoursite.com matches any page on that site. A full page address checks that one page only.

  3. 3
    Choose the country, and a city if it is local

    Leave the city empty for a country-wide check. If we cannot place the city, we check the whole country and tell you.

  4. 4
    Pick Desktop or Mobile

    Choose the one your customers are more likely to use. Mobile results come from an Android phone.

  5. 5
    Press Check my ranking

    Your report appears right below the form. Copy the link to share it or check it again later.

Checking progress? Run the same keyword with the same country, city and device each time. Change any one of them and the comparison is no longer fair.

Your report, explained

What each part of the result means

Every keyword gets its own card. Here is a real one, with each part numbered.

A keyword report card for emergency plumber leeds: #1 on page 1, the ranking page, organic and map pack positions, what sits above you, the map pack listing and who outranks you123456
  1. 1
    Position and page

    Your best organic position, 1 to 100, and the label: Top 3, Page 1, Page 2, Page 3+, or Not found.

  2. 2
    Ranking page and check details

    The exact page Google showed for your site, plus when, where and on which device the check ran.

  3. 3
    Organic, map pack, AI Overview

    Three separate results, because Google ranks them separately. You can be #1 organically and missing from the map, or the other way round.

  4. 4
    Above you on the page

    Features between the top of the page and your result: ads, the map pack, People also ask. They cost clicks even when your position is good.

  5. 5
    In the map pack

    Who holds the three map spots, with ratings and review counts. Your business is marked.

  6. 6
    Who outranks you

    The top 20 pages, each labelled website, directory, publisher, social, retailer or video, so you can see what kind of page Google prefers.

Labels:

Top 3Positions 1 to 3
Page 1Positions 4 to 10
Page 2Positions 11 to 20
Page 3+Positions 21 to 100
Not foundNot in the top 100

Coverage

Features

Countries17plus city-level checks
Results deep100top 20 shown in a table
Keywords3in one check
Free checks5per visitor, per day
Devices2desktop and mobile
Saved result24 hsame search, same answer
  • Organic, map pack and AI Overview in one reportShown as three separate results, because Google ranks them separately.
  • Whole site or one pageEnter a domain, or a full page address to check a single page.
  • Any websiteCheck your own site or a competitor’s. Nothing to connect or verify.
  • Share and exportCopy a link to the result, or save the whole report as a one-page PDF. Every report shows when it was checked.
  • Logged out, no historyThe search runs without an account, so the result is not personalised.
  • Free, no signupNo email, no card, no trial.

Countries: United States, United Kingdom, Canada, Australia, Ireland, New Zealand, India, Singapore, United Arab Emirates, South Africa, Germany, France, Spain, Italy, Netherlands, Pakistan and Bangladesh.

Export bar under every report: Copy link and Save PDF, with the time checked and the data source

Accuracy

Why your ranking looks different

If your own search shows another position, nothing is broken. Google says results vary by location, language, device and personalization (Google Search Help).

Your own searchSearch ConsoleThis tool
Where it comes fromYour device and exact locationGoogle’s own data for your siteOne place and device you choose
Personalised?Yes, by your history and locationAveraged across everyone who saw your siteNo, logged out with no history
What the number meansOne result, for you, right nowYour topmost position, averaged across searchesOne live position, top 100
CoversAny siteOnly sites you verifyAny site, including competitors
Best forA quick lookYour long-term trendFair, repeatable checks

Lower positions move more

Ahrefs’ help centre says differences in the top 5 should be very small, while results at #10 to #20 “can easily differ by 5 positions each update” (Ahrefs Help Center). Google also notes that people searching minutes apart can see different results as new content appears.

How to compare fairly

Use the same place and device each time, check logged out, and look at two or three checks before you decide a move is real. Search Console’s average position is explained in Google’s help page, and it keeps 16 months of data (Google).

Limits

What this tool can’t do

Knowing the limits helps you trust the number you do get.

Use it to

  • See where a page ranks right now, in one country or city
  • Compare desktop with mobile, or one city with another
  • Check a competitor’s position for the same keyword
  • See whether you appear in the map pack and AI Overview
  • Share a dated result with a client or your team

It won’t

  • Top 100 only. Beyond that you see Not found.
  • One place and one device per check. A city check reflects that city, so a neighbouring town can differ.
  • A snapshot, not tracking. No history or alerts. For your own site’s trend, use Search Console.
  • No search volume, difficulty or traffic. It answers one question: where do you rank?
  • No view inside Google. Google says third-party SEO tools “don’t have access to Google’s internal ranking data” (Google Search Central).
  • No promises. Google’s own guidance is that no one can guarantee a #1 ranking.

Next steps

What to do with your result

Position matters because clicks fall away fast. In a Sistrix study of more than 80 million keywords, position 1 got an average click rate of 28.5%, position 2 got 15.7% and position 3 got 11%. Each position on page 2 got “significantly less than one percent” (Sistrix).

The data is mobile-only, from 2020 (updated July 2025), and predates AI Overviews, so treat it as a guide to the shape, not an exact forecast.

Average click rate by Google position

#128.5%
#215.7%
#311%
#102.5%
Page 2<1%

Source: Sistrix, 80M+ keywords, mobile.

Your next step, by result

Top 3

Protect it. Keep the page accurate and current, keep earning reviews, and check whether an AI Overview links to you.

Page 1

Look at who sits above you. Make your title and first paragraph match the search more closely, and cover what the pages above you cover.

Page 2

Google already finds the page relevant, but page 2 gets very few clicks, so a small move matters. Strengthen the title, the opening answer and the links pointing to the page.

Not found

First check that Google has indexed the page. Then ask whether you have a page clearly about this exact search.

Not in map pack

Google says local results are based mainly on relevance, distance and prominence, and that you cannot pay for a better local ranking (Google). Complete your profile and keep reviews coming.

AI Overview, not cited

Google says there are no extra requirements for AI Overviews: the page must be indexed and eligible to show with a snippet (Google Search Central). Clear, direct answers help.

Want someone to find out why you are not on page 1?

Our team works on local rankings every day, for businesses in the US and UK.

FAQs

FAQs

What is a keyword rank checker?

A keyword rank checker shows where a website appears in Google for a search, such as plumber leeds. It runs the search from a set location and device, without your history, and reports your page’s position. It saves you searching by hand and scrolling through pages of results.

How do I check my Google ranking for a keyword?

Type the keyword and your website into the tool above, choose a country (and a city if the search is local), pick desktop or mobile, and press Check my ranking. You see your organic position, the page that ranks, your map pack position and whether an AI Overview links to you.

Is this keyword rank checker free?

Yes. It is free and needs no signup. Each visitor gets five checks a day, and each check can include up to three keywords. Repeating the same search within 24 hours shows the saved result.

Why is my ranking different on Google than in this tool?

Google tailors results to location, language, device and personalization, so your own search is one sample. Search Console’s average position is an average across many searches. This tool shows a neutral, logged-out snapshot, so small differences are normal, especially below the top five.

Does it check the map pack and AI Overviews?

Yes. Each report shows whether a local map pack appears and where your business sits in it, and whether Google shows an AI Overview and links to your site. These are separate from your organic position, so you can do well in one and not appear in another.

Can I check rankings for a city or on mobile?

Yes. Add a city to check from that area, and choose Mobile for phone results. Checks cover 17 countries. If we cannot place the city you type, the tool checks the whole country and tells you.

Can I check a competitor’s ranking?

Yes. Enter any website, not just your own. There is nothing to connect or verify, so you can see where a competitor ranks for the same keyword, place and device, and compare it with your result.

What is a good keyword ranking?

Page 1, positions 1 to 10, is the usual goal, and the top three positions get most of the clicks. In a Sistrix study, position 1 averaged a 28.5% click rate while each position on page 2 got less than 1%. For local searches, being in the map pack matters too.

How accurate is it?

It shows what a live, logged-out Google search returns at that moment for the place and device you chose. It cannot see inside Google, and positions beyond page 1 move more between checks. Treat one result as a snapshot and judge progress over several checks.

How often should I check my rankings?

Once a week or once a month is enough for most small businesses. Rankings move up and down daily, so one change means little. Use the same keyword, place and device each time and look at the trend. Search Console shows your own site’s long-term position.

More free tools

More free SEO tools

Once you know your position, these show what is behind it.

Read the guides: How to check your website keyword rankings and How long it takes to rank on Google.

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