Free SEO tools/AI Visibility Checker
Updated 26 Oct 2026Free AI Visibility Checker
See whether ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name your brand, who they name instead, and what to fix. Real answers, word for word. No signup.
The result
Does AI name your brand?
This free AI visibility checker asks ChatGPT, Gemini, Perplexity, Claude and Google AI Mode three questions a buyer would ask about what you sell, and shows whether they name your brand. You see the real answers, word for word, with no sign-up.
The questions never contain your brand name, so a mention means the AI chose you. You also see who it names instead, which websites it relied on, whether it knows who you are, and what to fix first.
These assistants are where a lot of buying research now starts: OpenAI says ChatGPT has more than 900 million weekly users (OpenAI), and Google says AI Overviews have more than 2.5 billion monthly users (Google).
A real check for Allbirds, for “sustainable shoes” in the US: Gemini named it third, after Cariuma and Thousand Fell. Your name is highlighted; the other brands are in bold.
How to use it
How to check your AI visibility
Five steps, under a minute.
- 1Type your website
For example allbirds.com. We read your homepage and fill in your brand name and what you sell for you.
- 2Check your brand name
Use the name customers say, for example Allbirds. Change it if we guessed wrong.
- 3Say what you sell, in a buyer’s words
For example sustainable shoes or crm software. Leave your brand out of it, so the AI has to choose you.
- 4Pick your market and press Check
We ask five AI assistants live, 16 answers in all. It takes about 15 to 45 seconds.
- 5Read the result, then the fixes
See how often you are named, who is named instead and the sites AI used, then act on the rows marked Fix or Improve.
Your report, explained
What each part of the report means
The top of the report tells you the answer in two seconds. Here is the real one for Allbirds, numbered.
123456- 1Result
One plain answer: whether AI names you never, sometimes, in most answers or every time.
- 2Answers that name you
How many of the answers listed your brand or your website. Answers that named no brands at all are left out of the count.
- 3Likely range
AI answers vary, so we show the share you would likely get if you asked many more times, based on these answers.
- 4One tag per assistant
Which assistants named you and how often, with problems first.
- 5Fix and Improve
What to do first, taken from the answers and your site: a blocked crawler, a missing listing, a gap in your homepage.
- 6AI visibility score
A 0 to 100 summary of how often you were named, how high in the list, and whether your site was cited.
Below the summary:
- Part 1: the answer to readThe full answer, word for word, where another brand was named and you were not, or where you were lowest.
- Part 2: every answerA grid of every question on every assistant, and every answer to open and read.
- Part 3: who AI names insteadEvery brand the answers named, how often, on which assistants and how high in the list.
- Part 4: where AI gets its answersThe websites the answers cited, what kind of site each one is, and whether those answers named you.
- Part 5: does AI know you?What Claude says when asked about your brand by name, and whether AI crawlers can read your homepage.
How it works
How your AI visibility score is calculated
Simple sums you can check yourself, from the answers in your report.
| Part | Points | How it is worked out |
|---|---|---|
| Named | 70 | Share of answers that name you. Each assistant counts the same. |
| Position | 20 | How high you were listed when named: first counts fully, second or third counts 0.7, lower counts 0.4. It can never be more than your share of answers allows. |
| Cited | 10 | Share of the answers that showed sources and linked to your website. |
Only the three questions without your brand count toward the score. The question that names you is shown on its own, as “Does AI know you?”. The robots.txt and homepage checks explain gaps; they are not scored.
How each assistant picks the brands it names
| Assistant | How it finds brands | What you can do |
|---|---|---|
| ChatGPT | Rewrites your question into searches for its search partners and ranks results on several factors; placement is not guaranteed. | Allow OAI-SearchBot in robots.txt; sites that block it are not shown in ChatGPT search answers. (OpenAI, OpenAI crawlers) |
| Google AI Mode | Built on Google’s core Search ranking systems, using pages in Google’s index. | Be indexed and eligible for a snippet; Google says no special optimisation is needed. (Google, Google) |
| Perplexity | Searches the web and gives numbered citations to the original sources. | Allow PerplexityBot, which powers Perplexity search links. (Perplexity, Perplexity crawlers) |
| Claude | With web search on, gives direct citations when it uses web information. | Allow Claude-SearchBot and Claude-User. (Anthropic, Anthropic crawlers) |
Improve it
Free AI visibility audit: why AI leaves you out
Five steps that follow what OpenAI, Google, Anthropic and Perplexity say they use.
- 1Let AI search crawlers in
Check that robots.txt does not block OAI-SearchBot, Claude-SearchBot, PerplexityBot, Googlebot or Bingbot. The report checks this, and our robots.txt checker shows every rule.
- 2Get mentioned where AI looks
Part 4 lists the review sites, publishers and forums the answers cited. A listing, a review or an honest article there gives AI a reason to name you.
- 3Make it clear who you are
Use one brand name everywhere, say what you sell in a plain sentence on your homepage, and add Organization schema with links to your profiles.
- 4Publish the page AI wants to quote
If no answer cites your site, write the clear, fact-filled page that answers the buyer’s question, such as a fair comparison of the options.
- 5Check again after changes
Run the same check later and compare. Because answers vary, a change of one or two answers is normal; a clear move in the count is what matters.
No shortcuts
Google says optimising for generative AI search is still SEO, and that seeking inauthentic mentions across the web “isn’t as helpful as it might seem” (Google).
Limits
What this tool can’t do
Clear limits, so you know what the result is and what it isn’t.
Use it to
- See if five AI assistants name your brand today
- Read every answer, word for word
- See the brands AI names instead of you
- Find the websites the answers rely on
- Check whether AI knows who you are
- Share the result or save it as a PDF
It won’t
- Not a ranking. AI answers change between runs and between people, so this is a snapshot with a likely range.
- Three questions. We ask three buyer questions per assistant, not every way someone could ask.
- No personal history. Real users may get answers shaped by their history, memory or location.
- Name matching. Very short brand names that are also everyday words are only counted when an answer lists them as a name or gives your website.
- Not inside Google’s systems. Google says no third-party tool has access to its internal ranking or AI systems; we read the answers as a user sees them.
- Limited checks. Each visitor gets 2 new checks a day, because each one asks five assistants live.
Next steps
What to do with your result
When an AI summary appears, people click through far less, so being named inside the answer matters more than ranking under it.
In Pew Research’s study of 900 US adults, people clicked a normal search result on 8% of visits when an AI summary appeared, against 15% when none did, and clicked a link inside the summary on just 1% (Pew Research Center).
Part 3 of your report shows the brands that are being named instead of you; Part 4 shows where to close the gap.
Google visits that ended in a click
Source: Pew Research Center, browsing data of 900 US adults, March 2025.
Your next step, by result
Start with Part 4: get listed, reviewed or written about on the sites the answers cite.
Compare the sources of the assistants that skip you with those that name you, and fill the gaps.
Make your brand clear: one name, a plain description and Organization schema.
Check AI crawlers can read your pages and that they answer the buyer’s question.
Ask the question your customers ask, for your service in your town.
Want AI to name your brand?
Our team does AI search and SEO work every day for businesses in the US and UK.
FAQs
FAQs
How is the AI visibility score calculated?
Out of 100: up to 70 points for the share of answers that name you, up to 20 for how high you are listed when named, and up to 10 for the share of answers that cite your website. Only the three questions without your brand count, and each assistant counts the same.
Is this AI visibility checker free?
Yes. It is free with no sign-up, email, card or API key. Each visitor gets 2 new checks a day, because every check asks five AI assistants live. The same website, brand and category reuse the result for 24 hours.
Which AI assistants does it check?
ChatGPT, Gemini, Perplexity and Claude, each with web search on, and Google AI Mode for the same three buyer questions. We also ask Claude one question about your brand by name. That is 16 answers in all.
How do I check if ChatGPT mentions my brand?
Type your website above. The tool asks ChatGPT and four other assistants three questions a buyer would ask about what you sell, without your brand in them, and shows every answer word for word with your name highlighted.
What is the difference between a mention and a citation?
A mention is when the answer names your brand. A citation is when it links to your website as a source. You can be mentioned without being cited, and the score counts both, with mentions counting far more.
Why is my brand not showing up in AI answers?
Usually because the sites AI relies on don’t mention you, AI can’t tell clearly who you are, or its crawlers are blocked. Part 4 of the report shows the sites it used, Part 5 whether it knows you and can read your homepage.
Why do I get different answers when I ask myself?
AI writes every answer fresh, its searches change, and your own history and location shape what you see. A SparkToro study found AIs gave the same brand list less than 1 time in 100, so we count answers and show a likely range.
How is this different from just asking ChatGPT?
You would have to ask five assistants three questions each, read 15 answers and keep count. The tool does that in under a minute, ties each mention to its position and sources, and turns the evidence into a fix list.
Can I check a competitor?
Yes. Enter their website, brand name and category the same way. The questions never contain the brand, so the result shows how often AI chooses them.
What is the difference between this and an AI visibility tracker?
This checker gives a full snapshot today. Our AI Visibility Tracker re-asks the same questions over time so you can see the trend. Use the checker to find gaps and the tracker to watch them close.
Sources
- OpenAIAccelerating the next phase of AI (ChatGPT users)
- GoogleSundar Pichai at I/O 2026 (AI Overviews users)
- AlphabetQ2 2026 earnings remarks (AI Mode and Gemini users)
- Google Search CentralAI features and your website
- Google Search CentralOptimizing for generative AI search
- OpenAI Help CenterSearching the web with ChatGPT
- OpenAIOverview of OpenAI crawlers
- AnthropicClaude web search
- AnthropicAnthropic crawlers and how to block them
- Perplexity Help CenterHow does Perplexity work?
- PerplexityPerplexity crawlers
- SparkToroAIs are highly inconsistent when recommending brands
- Pew Research CenterGoogle users are less likely to click when an AI summary appears
- Microsoft BingAI Performance in Bing Webmaster Tools
More free tools
More free AI search tools
Finding the gap is step one. These help you close it.