Free SEO tools/AI Visibility Tracker
Updated 26 Oct 2026Free AI Visibility Tracker
Track every week whether ChatGPT, Gemini, Perplexity, Claude and Google AI Mode name your brand, against up to 3 competitors. Your first result now, then a short report by email every 7 days. No account, no card.
The result
Does AI keep naming your brand, week after week?
This free AI visibility tracker asks ChatGPT, Gemini, Perplexity, Claude and Google AI Mode the same three buyer questions about what you sell every 7 days, and shows whether they name your brand. You get your first result straight away, then a short report by email each week.
Each report shows the trend, your share of voice against up to 3 competitors, who AI names instead, and which websites the answers rely on. No account, no card: the only thing we ask for is the email address the report goes to.
A trend matters because single answers are unreliable: in a SparkToro study, AIs gave the same list of brands less than 1 time in 100 (SparkToro).
A real first week for Allbirds, for “sustainable shoes” in the US: its share of voice against Veja, Cariuma and Rothy’s, and the brands AI named most.
How to use it
How to start tracking your AI visibility
Five steps, about a minute.
- 1Type your website
For example allbirds.com. We read your homepage and fill in your brand name and what you sell.
- 2Check the brand and what you sell
Use the name customers say, and describe what you sell in a buyer’s words, without your brand: sustainable shoes, crm software.
- 3Add up to 3 competitors
Optional. We count them in every answer, alongside the brands AI names most.
- 4Add your email and press Start
Your first result appears in about 15 to 45 seconds, and we email you a link.
- 5Click the link in the email
That switches on the weekly report. Every email has a one-click stop link.
Your report, explained
What each part of the report means
The top tells you how this week went in two seconds. Numbered below.
123456- 1This week
One plain answer: whether AI named you never, sometimes or in most answers this week.
- 2Answers that name you
How many of this week’s answers named you, with the change since last week. Answers that named no brands are left out.
- 3One tag per assistant
Which assistants named you this week. If a competitor overtakes you, it shows here first.
- 4Fix and Improve
What to do first, from the answers and your homepage: a blocked crawler, a missing listing, missing schema.
- 5Share of voice
Your share of the mentions among you, your competitors and the brands AI named most.
- 6Weeks tracked
How many weekly checks you have, and when the next one runs.
Below the summary:
- Part 1: your trendYour AI visibility score by week on a chart, and every check in a table with who was named most instead.
- Part 2: share of voiceYou against each competitor this week, with the change since last week and an alert when one overtakes you.
- Part 3: where AI gets its answersThe websites the answers cited, which ones are new this week, and which ones named you.
- Part 4: this week’s answersEvery question on every assistant, with a link to read each answer word for word.
How it works
How the tracker measures AI visibility
The same questions every week, so the numbers can be compared.
Every 7 days we ask three questions a buyer would ask about what you sell, such as “What are the best sustainable shoes in the US right now?”. They never contain your brand, so a mention means the AI chose you.
ChatGPT, Gemini, Perplexity and Claude answer with web search on, and Google AI Mode is searched for the same thing: 15 answers a week. We read every answer for your brand, your competitors and the sites it cites.
The questions stay the same every week. That is what turns noisy single answers into a trend you can act on.
| Measure | How it is worked out |
|---|---|
| Answers that name you | Of the answers that listed brands, how many named you. The headline number. |
| AI visibility score | The same 0 to 100 score as the AI Visibility Checker: 70 points for being named, 20 for how high, 10 for your site being cited. |
| Share of voice | Your mentions divided by all the mentions of the brands tracked: you, your competitors and the brands AI named most. |
| Overtaken | A competitor named in more answers than you this week, after fewer than you last week. |
| New and gone sites | Websites the answers cited this week that they did not cite last week, and the other way round. |
Why track it
Why a weekly AI visibility tracker
What you cannot see anywhere else, and why once is not enough.
- 1Answers change every time
SparkToro found AIs rarely give the same list of brands twice, so one check can mislead. Weekly checks show the real direction. (SparkToro)
- 2Google shows impressions, not mentions
Search Console’s AI report counts how often links to your site were shown in AI Overviews and AI Mode. It does not show whether AI named your brand without a link. (Google)
- 3Bing shows citations, for Bing only
Bing Webmaster Tools shows how often your content is cited in Copilot and Bing AI answers. ChatGPT, Gemini, Perplexity and Claude are not in it. (Microsoft Bing)
- 4Paid trackers charge monthly
Most AI visibility trackers are paid plans priced by how many prompts you track. This one covers one brand and three questions, free. (Otterly pricing)
Next steps
How to raise your AI share of voice
Four steps that follow what the AI companies say they use.
- 1Fix what the report flags
Start with the Fix and Improve rows: a blocked AI crawler, no Organization schema, a homepage that does not say what you sell.
- 2Get covered where AI looks
Part 3 lists the sites the answers cite. Sites with 0 under “Named you” are the places to get listed, reviewed or written about.
- 3Watch the competitor that is winning
Part 2 shows who AI names instead. Look at what the cited sites say about them that they do not say about you.
- 4Change one thing, then watch 3 to 4 weeks
Answers move week to week on their own. A change you made shows up as a trend, not a single jump.
No shortcuts
Google says optimising for generative AI search is still SEO, and that seeking inauthentic mentions across the web “isn’t as helpful as it might seem” (Google).
Local business?
45% of US consumers used AI for local recommendations in BrightLocal’s 2026 survey (BrightLocal). Check your town with the AI Recommendation Checker.
Want AI to name you more often?
Our team does AI search and SEO work every day for businesses in the US and UK.
Limits
What this tool can’t do
Clear limits, so you know what the result is and what it isn’t.
Use it to
- See every week whether five AI assistants name you
- Compare yourself with up to 3 competitors
- Spot when a competitor overtakes you
- See which websites AI relies on, and what changed
- Get a short report by email, with a one-click stop
- Share the report link or save it as a PDF
It won’t
- Not a ranking. AI answers change between runs and between people. Read the trend over several weeks.
- Three questions. We ask three buyer questions, not every way someone could ask. Use the AI Prompt Finder to see more.
- No personal history. Real users can get answers shaped by their history, memory or location.
- Weekly, not daily. One check every 7 days. Answers can change in between.
- Limited places. Free tracking places are limited, and each email can track up to 3 brands.
- Your history is kept for 26 weeks. Older weeks drop off. Save a PDF if you want to keep them.
FAQs
FAQs
Is this AI visibility tracker free?
Yes. There is no account, card or API key. You give an email address for the weekly report and confirm it once. Free tracking places are limited, and one email can track up to 3 brands.
Which AI assistants does it track?
ChatGPT, Gemini, Perplexity and Claude, each with web search on, and Google AI Mode. They answer the same three buyer questions every 7 days, 15 answers a week.
What is AI share of voice?
Your share of the brand mentions in AI answers. We count the answers that name you, your competitors and the brands AI names most, and divide your count by the total.
How often does it check?
Once every 7 days. Your first result appears when you start, and the weekly checks begin once you confirm your email.
How do I stop the emails?
Click “Stop these emails” at the bottom of any report. It stops at once, and your past results stay at your private report link.
Why did my result change when I changed nothing?
AI writes every answer fresh and its searches change. SparkToro found AIs gave the same brand list less than 1 time in 100. Read the trend over several weeks.
Can I track a competitor instead of my own brand?
Yes. Enter their website, brand and what they sell. You can also add up to 3 competitors to your own tracker and see them side by side.
Who can see my report?
Anyone with your private report link, which is long and random. Your email is never shown on it. Share the link only with people you want to see it.
How is this different from the AI Visibility Checker?
The checker gives a full snapshot today with every answer word for word. The tracker asks the same questions every week and shows how your visibility and share of voice change.
Does Google Search Console show this?
Partly. Its AI report counts impressions of links to your site in AI Overviews and AI Mode. It does not show brand mentions without a link, or other assistants such as ChatGPT.
Sources
- SparkToroAIs are highly inconsistent when recommending brands
- Google Search Console HelpGenerative AI performance report
- Microsoft BingAI Performance in Bing Webmaster Tools
- Google Search CentralAI features and your website
- Google Search CentralOptimizing for generative AI search
- OpenAI Help CenterSearching the web with ChatGPT
- BrightLocalLocal Consumer Review Survey 2026
- OtterlyPricing
More free tools
More free AI search tools
Track the trend here; find and fix the gaps with these.