AI-Ready Schema Generator
Generate copy-paste JSON-LD (FAQ, Organization, Local Business, How-To, Article) tuned for AI answer extraction. Free, no API key.
Free Schema Markup Generator (JSON-LD)
Choose a schema type, fill in the fields, and get clean JSON-LD plus a ready-to-paste script tag. Covers FAQPage, Organization, LocalBusiness, HowTo and Article, with optional Speakable markup. Free, no signup, nothing to install.
What is a schema markup generator?
A schema markup generator turns details you type in, such as your business name, address and hours, into JSON-LD: the structured data format Google recommends. This one covers FAQPage, Organization, LocalBusiness, HowTo and Article, and outputs both the raw JSON-LD and a complete script tag you can paste straight into a page's HTML.
Pick the type that matches the page
Schema describes one thing at a time, so the type should match what the page actually is. A service page is not an Article. A contact page is not a HowTo. Pick wrong and you are telling search engines something untrue about your own site, which helps nobody. Here is what each of the five is for.
LocalBusiness
For a business with a physical location or a defined service area. This is the one most local businesses need. It carries the name, full postal address, phone, opening hours, price range, image and links to your other profiles, and it supports subtypes such as ProfessionalService.
Organization
For a company without a customer-facing address: agencies, online-only brands, anything where a street address would mislead. Covers the name, logo, URL and the sameAs profile links that connect your site to your LinkedIn, Facebook and other official pages.
FAQPage
For a page with genuine questions and answers visible on it. Google retired FAQ rich results in May 2026, so this will not win you extra space in search results any more, but it still gives anything reading the page a clean, labelled question-and-answer structure.
Article and HowTo
Article suits blog posts and news pages, carrying the headline, author, image and dates. HowTo describes a step-by-step process. Google retired HowTo rich results back in 2023, so treat it as a way to describe the page rather than a route to a search feature.
Pasting your JSON-LD into WordPress
Five minutes, no developer, no FTP.
What to put in a LocalBusiness block
This is the type we generate most often for clients, and the one people fill in most carelessly. The details here should match what a customer would find anywhere else they look you up. Getting them consistent matters more than getting them comprehensive.
Address and phone
Use the full postal address, split into street, locality, region and postcode rather than one blob of text. Use the same phone number format you use on your Google Business Profile, your contact page and your listings. Consistency is the whole point of the exercise.
Hours and price range
Opening hours should be the hours you actually open, and they need updating when they change. Price range is a rough band, not a price list. If either is wrong here and right on your profile, you have created a contradiction where you meant to create clarity.
sameAs profiles
sameAs links your website to the other places you officially exist: Facebook, LinkedIn, Instagram, Yelp, your Google Business Profile. Only list profiles you actually control and keep current. A dead account nobody has touched since 2019 is not the signal you want to send.
What this markup will and will not do
Structured data has been oversold for a decade, usually by people selling something. Here is the honest version, so you spend your afternoon on the thing that will actually move the needle for your business rather than on markup that was never going to do the job on its own.
It does not replace your Google Business Profile
Markup on your website describes your business to anything crawling the site. Your Google Business Profile is what feeds the map pack and the business panel, and you claim and manage that separately. If you only have time for one, claim the profile.
It is a description, not a ranking lever
Correct markup helps machines understand your page and makes it eligible for certain features. It does not push a page up the results on its own. If the page is thin or the business has no reviews, schema will not carry it.
AI-Ready Schema Generator FAQ
Does the script go in the head or the body?
Is FAQ schema still worth adding?
Why offer HowTo if Google retired the rich result?
Which LocalBusiness subtype should I choose?
Does this tool check the markup after I add it?
Can I use this on a site that is not WordPress?
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