Free SEO tools/Knowledge Panel Checker
Updated 1 Nov 2026Knowledge Panel & Entity Checker
See whether Google shows a knowledge panel for your name, and how Google, Wikidata and your own website describe you. A plain answer first, then exactly what to fix.
The report
Does Google know your brand?
This free knowledge panel checker searches Google for your business name and shows whether a knowledge panel appears, what it says and where your website ranks for its own name. Then it checks the sources Google reads about you: your Google Business Profile, Wikidata, Wikipedia and the markup on your home page. No signup.
Google calls a knowledge panel an information box for “entities (people, places, organizations, things) that are in the Knowledge Graph” (Google). In plain words: Google is sure who you are. Every report opens with a plain answer and coloured checks, problems first, and one line on what to do for each.
There is no score out of 100. Each check is a yes or no you can see for yourself, with the evidence underneath.
A live check for Allbirds (allbirds.com) in the United States: a knowledge panel shows and the site is the top result for its name.
How to use it
How to check your knowledge panel
Five steps, about a minute.
- 1Type your business or brand name
Use the exact name people search for, for example Allbirds or Leeds Emergency Plumbers.
- 2Add your website
Optional, but it unlocks four checks: where you rank for your name, whether your listing and Wikidata point to your site, and your home page markup.
- 3Choose the country
The Google search and the business lookup run from that country. Panels can differ between countries.
- 4Press Check my entity
We search Google, read Google’s business data, Wikidata, Wikipedia and your home page. It takes about 10 to 30 seconds.
- 5Fix what the report flags
Start with the red and amber lines. Copy the link or save a PDF to send to your web designer, then check again in a few weeks.
Your report, explained
What each part means
The report has up to four parts: Google search, Google Business Profile, knowledge bases and your website. Here is part 1 from a real check, numbered.
123456- 1Knowledge panel
Whether Google showed a panel for this exact name, and its type: a knowledge panel for brands and people, or a Business Profile panel for local businesses.
- 2Your site for your name
Where your website ranks when someone searches your name, which site is first, and how many of the top 10 results are yours.
- 3Facts in the panel
The facts Google chose to show, such as founder, founding year or phone number. If one is wrong, the owner can suggest a change.
- 4Profiles in the panel
The social profiles Google links from your panel. They show which accounts Google has tied to you.
- 5People also search for
Brands or people Google relates to you. It tells you which group Google puts you in.
- 6Top 10 for your name
Everything that ranks for your name, labelled website, publisher, social, video or Google. Your own pages are marked.
Parts 2 to 4: your Google business listing (name, category, rating, website, other businesses with the same name), your Wikidata item and Wikipedia article (type, official website, founding year, Google Knowledge Graph ID, linked profiles) and your home page markup (schema type, name, logo, sameAs links, with suggested code you can copy).
Coverage
Features
- A live Google search, not just a database lookupMost free checkers only ask Google’s Knowledge Graph API. We look at the real results page, so you see whether a panel actually shows.
- Four sources side by sideGoogle search, Google Business Profile data, Wikidata and Wikipedia, and your home page, so you can spot where they disagree.
- Same name everywhereWe compare the name on your listing, your schema, Wikidata and the panel with the name you typed.
- Profiles you have not linkedEvery official profile we find on Wikidata that your schema does not list, with ready sameAs code to copy.
- Other entities with your nameOther Wikidata items and businesses with a similar name, so you know who Google could confuse you with.
- Share link and one-page PDFCopy a link to the result, or save it as a one-page PDF for your team or web designer.
The rules
How Google decides who you are
Google says its Knowledge Graph holds “more than five billion real-world people, places and things with over 500 billion facts” (How Search Works, figure first given in 2020). These are the sources this tool checks, and what each one’s own rules say.
| Source | What the rules say | What to do |
|---|---|---|
| Knowledge panel | Google: panels “are automatically generated, and information that appears in a knowledge panel comes from various sources across the web” (Google). | You cannot request one. If you already have a panel, you can claim it and suggest changes (Google). |
| Google Business Profile | Google: with a Business Profile “you can manage how your business shows up on Maps and Search at no charge” (Google). | Local businesses manage their panel here, not through the knowledge panel claim (Google). |
| Organization schema | Google: it can help Google “disambiguate your organization in search results” and influence “which logo is shown” (Google Search Central). | There are no required properties. Add name, url, logo (at least 112×112 px) and sameAs. |
| sameAs links | Schema.org: a “reference Web page that unambiguously indicates the item’s identity” (schema.org). | List your official profiles, Wikidata and Wikipedia pages in full. |
| Wikidata | An item is accepted if it has a Wikimedia page, or is described by “serious and publicly available references” (Wikidata). | Only add an item if independent sources describe you, and cite them. |
| Wikipedia | A company needs “significant coverage in multiple reliable secondary sources that are independent of the subject” (Wikipedia). | Do not write your own article. Wikipedia strongly discourages editing about yourself (Wikipedia). |
Nobody can switch a panel on
Google says panels are “created automatically by Google Search Algorithm when there is enough information available on the open web”, and that its policy “doesn’t manually create or delete Knowledge Panels” (Google, Google). Be wary of anyone who promises one.
Markup helps, but is not a promise
Google: “Using structured data enables a feature to be present, it does not guarantee that it will be present” (Google Search Central). Consistent facts across many sources are what make you clear to Google.
Limits
What this tool can’t do
Knowing the limits helps you trust what it does show.
Use it to
- See whether Google shows a panel for your exact name, today
- Check that your site is the first result for your own name
- Find mismatched names across your listing, Wikidata and schema
- Get the profile links your schema is missing, as ready code
- See who else has your name on Wikidata and Google Maps
It won’t
- One search, one place. A desktop search from the country you pick. A panel can differ by city, device and wording.
- No view inside Google’s Knowledge Graph. We read the public results page and public sources. A missing panel today is a snapshot, not a verdict.
- Home page HTML only. Markup added later by JavaScript, or a page that blocks automated visits, cannot be read.
- English Wikidata and Wikipedia. Labels and articles in other languages are not checked.
- No panel on demand. Google decides when to show one. No tool or agency can create one for you.
- Snapshot, not tracking. Repeat checks reuse the result for 7 days. Check again after you make changes.
Next steps
What to do with your result
Pick the line that matches your report.
Your next step, by result
Make the facts about you consistent and easy to confirm: one name, Organization schema with sameAs, a complete Business Profile if you are local, and independent coverage over time.
Put the exact name in your home page title and H1, check the home page is indexed, and link to it from every profile.
If customers visit you or you serve an area, create and verify a free Google Business Profile with the same name as your website.
Use one name on your sign, website, listing and directories. Small differences make it harder to tell you are one business.
Copy the suggested markup from part 4, add your logo, and paste it into your home page. Then test it.
Claim the panel by signing in to an official profile Google lists, then suggest edits. Anyone can send feedback; verified owners get priority (Google).
Want Google, Maps and AI tools to be sure who you are?
Our team builds entity signals for local businesses in the US and UK: profiles, listings, schema and citations.
FAQs
FAQs
What is a knowledge panel checker?
A knowledge panel checker tells you whether Google shows an information box, called a knowledge panel, when someone searches your name. This one runs a live Google search, shows what the panel says, and checks the sources behind it: your Business Profile, Wikidata, Wikipedia and your home page markup.
How do I check if I have a Google knowledge panel?
Type your exact business or brand name above, add your website and pick your country, then press Check my entity. The report shows whether a panel appeared in a live Google search, its title, facts and linked profiles, and where your site ranks for your name.
Is this entity checker free?
Yes. It is free with no signup. Each visitor gets 10 new checks a day, and a check of the same name, website and country is saved for 7 days, so shared links open instantly.
How do I get a knowledge panel for my business?
You cannot request one. Google says panels are created automatically when there is enough information on the open web. Local businesses get a Business Profile panel through a verified Google Business Profile. Others build consistent facts: one name, Organization schema with sameAs links, and independent coverage.
Why does my panel show for some searches and not others?
Panels depend on the exact words, the place and the device. Google decides automatically when a search should show one. This tool runs one desktop search from the country you pick, so also search your name yourself on your phone.
Can I edit or claim my knowledge panel?
Often, yes. At the bottom of the panel, click Claim this knowledge panel and sign in to one of the official profiles Google lists, such as YouTube or Search Console. Google notes that not all panels can be claimed yet. Local businesses use Google Business Profile instead.
Does schema markup create a knowledge panel?
No. Google says Organization markup can help it tell your business apart from others and choose your logo, but structured data never guarantees a feature will show. Treat it as one clear, consistent source among several.
Do I need a Wikidata item or a Wikipedia article?
Not for most small businesses. Wikidata accepts items that serious public sources describe. Wikipedia needs significant coverage in several independent, reliable sources and discourages writing about yourself. A complete Google Business Profile matters more for a local business.
What is a Google Knowledge Graph ID?
It is the ID Google uses for an entity in its Knowledge Graph, such as /g/11g6j4k3hl. If your Wikidata item lists one, this tool shows it with a link that opens Google results for that exact entity.
How often should I check my entity?
After you change something, such as your name, schema or profiles, and then every few months. Google updates panels on its own schedule, so judge progress over several checks rather than one.
Sources
- Google Knowledge Panel HelpAbout knowledge panels
- Google Knowledge Panel HelpHow Google’s Knowledge Graph works
- Google Knowledge Panel HelpGet verified on Google (claim a panel)
- Google Knowledge Panel HelpSubmit feedback on content about you
- Google Business Profile HelpGet started with Google Business Profile
- Google Search CentralOrganization structured data (updated Sep 2026)
- Google Search CentralGeneral structured data guidelines
- WikidataNotability policy
- WikipediaNotability (organizations and companies)
- WikipediaConflict of interest guideline
- GoogleHow Search Works: Knowledge Graph
- schema.orgsameAs property
More free tools
More free SEO tools
Each one strengthens one of the signals in this report.
Read the guides: is local SEO dead? how AI answers pick local businesses and Local SEO citations, explained.